8 Best Practices to Boost Your Social Media Presence
Explore 8 practical strategies to boost your Social Media Presence and achieve your goals with the right marketing. Earn the top spot on Social Media!
In today's digital world, having a strong presence on social media is crucial for establishing brand awareness and connecting with your target audience. Almost 60.49% of the global population people use social media. In social media, users scroll or consciously think of buying something from social media, and if your brand is not visible to them, they have no idea you exist.
However, with so many social platforms to manage, it can be challenging to create an effective social media strategy. In today’s blog, we'll explore 8 best practices you can implement right away to amplify your social media presence and reach more customers.
From optimizing social media profiles to leveraging influencer marketing, these tips will help you expand your audience and increase engagement across popular platforms like Facebook, Instagram, Twitter, and more.
Understanding Social Media Presence
A brand or person's exposure and interaction on social media platforms are referred to as their "social media presence." It is determined by many variables, including the number of followers, the consistency of postings, the level of the content, and the extent of engagement from the audience. It can help businesses to achieve a number of desired goals, such as:
Providing Customer Support
Foster Meaningful Connections
Drive Sales and Leads
Clicks on Website
Importance of Social Media Presence for a Brand
Having a strong social media presence is critical for brands today to build awareness, engage customers, drive website traffic, and generate sales. Facebook ranks number one and was the first network to surpass the 1 billion users threshold. If you are planning to establish your presence on Facebook, it’s a great idea as it will significantly increase your Facebook followers.
Nowadays, people prefer to spend time on social media platforms. It presents an excellent opportunity for brands to leverage social media marketing to appear in users' feeds and increase their revenue. 76% of consumers purchase products after they find them through the brand’s social media posts.
How To Boost Social Media Presence: 8 Solid Tips
To need attention and build a presence on social media, it is mandatory to develop strategies that align with your business goals. Here are some practical tips for you to improve social media presence:
Define your Goals and Objective
Your goal is the main objective of your brand. Be creative and practical and set S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-Bound) goals. Ask yourself what you want to achieve. Do you want to increase sales or just brand awareness?
Your niche is an integral part of your goal. Once you define your goals and objectives you can tailor your content strategy and plan your social media campaign accordingly. This could be a higher chance of your success on social media.
Understand Your Target Audience
It is common for social media to be classified based on multiple factors such as a user's age, interests, location, gender, and the type of content they consume. Find out how your brand can benefit them, and search out your competitors for a better approach.
If you want your strategies to work, you'll need visuals, your desired niche, high-quality content, and consistency to get results. When you define your audience make sure which platform they mostly use then create your marketing campaign to appeal to them.
Select the Right Social Media Platform
In social media, there are multiple platforms you can use based on your strategies, goals, and target audience. If you want to target youngsters, go with TikTok campaigns as it will help you gain TikTok followers. If your goal is to target a bit older, then go with Facebook or Instagram. And if you want to drive B2B sales, then LinkedIn is one of the best social media platforms to go with.
It is very important to consider that it’s not compulsory to build your social media presence on every platform. Focus on a few platforms but give them your best shot to generate maximum impact.
Create a Solid Content Strategy
Establish a content strategy to help you reach your social media goals. Post a variety of content like infographics, how-to’s, tutorials, videos, photos, etc. In addition to being well-written, informative, and engaging, your content should also be visually appealing. Post consistently and make sure to schedule your posts if you cannot post regularly. Monitor your performance and track your audience accordingly.
Don’t post too much content instead post some repurposed content to make an impact on users. Keep track of content campaigns and topics, and get a bird's-eye perspective of your publishing schedule to make sure you're reaching your audience on social media when and where they are. You can also promote your content on other social platforms and link directly to your better website if necessary.
Use Eye-Catching Visuals
Content with graphics and videos will generally be more engaging. This is because text is harder to swallow than images, which are more aesthetically appealing. They can also assist in more effectively expressing feelings and ideas. You should use high-quality images or videos to captivate the users’ attention.
Use bright colors, bold fonts, and GIFs with filters and effects to stand out from the crowd. By carefully observing your competitors, you can identify the areas where they are lacking. Pull out your ideas on how you can engage better and drive their users to your account.
One of the best ways to increase social media presence is to post consistently on your platforms. This means creating new graphics and posts based on user demographics. How often you post it verily depends upon the platform. It is recommended to post 2-3 posts daily on each platform but it is totally up to you based on your audience and their interest.
The best way to determine what, how, and when to post based on your experiment. Utilize social media analytics to easily cope with things instead of checking in manually. Track your performance and refine your posting schedule accordingly.
Engage With Your Audience
Social media is a two-way mode of communication that involves both giving and receiving.What you market will eventually become the talk of the town. Allow yourself to interact with the users and respond to comments, likes, and queries as early as possible.
Participate in relevant conversations and ask questions promptly to start a conversation and ask users what they are up to and how they want things. Additionally, run contests, challenges, and giveaways to engage with your audience in real-time. You can give demos or simply chat with them in your DM to actively respond to their queries.
Track and Analyze Your Metrics
To track user metrics, you can use different third-party social media analytics tools as well as most social media platforms also offer their own tools for this purpose. You can track your audience’s reach, demographics, traffic, and lead generation. Analyzing your performance metrics can make you stand out in millions.
You can use this extracted information to refine your strategies and can understand better which campaign needs improvement and which is gaining maximum engagement. In this way, you will also find which platform is working for you and which is not.
Social Media Marketing Success Stories
ASOS is a British online fashion and cosmetic retailer, founded in 2000 in London, UK. This brand used a variety of social media platforms like Instagram, TikTok, Facebook, and X (Twitter) to promote its products and services and keep its audience engaged during the COVID-19 pandemic lockdown.
They expanded their product range, including long wear, activewear, and homeware due to high demand during lockdown. ASOS offered a number of discounts, promotions and ensured timely delivery to attract more customers. They promoted their social media communication with inclusivity and diversity in their content and made it visually appealing. They also added timely humor to continuously engage their users in sales and promotion.
As a result, their sales increased 24% to £1.98 billion in six months ending February 2021, a significant increase. They claimed to make £48.5m of profit at that time.
Canadian company Candy Funhouse was founded in 2018 and provides a wide range of candies online, including retro candies, sour candies, and gummy candies. They have used Instagram, TikTok, and YouTube for their promotion.
Candy Funhouse collaborated with social media influencers for the promotion of candies to generate excitement around the audience. They regularly conducted giveaways and contests on social media. Moreover, Candy FunHouse also used social media advertising to engage its audience and make it more interesting.
As a result of their viral video demonstrating a customer's order being packed up for shipping, they gained 30k followers. Candy FunHouse now has 3.4 million followers on TikTok. In 2023, their revenue will reach up to $100 million, representing a 200% increase in sales from 2022.
Based in Los Angeles, California, Colorpop Cosmetics is the largest cosmetic brand founded in 2014. With a major focus on Instagram, ColourPop used many social media platforms to visually captivate their audience.
ColourPop used an influencer marketing strategy by tagging many influencers under each post, providing them a higher level of engagement. Plus they also leveraged Instagram Reels and Stories features to market their brand.
ColourPop also used another strategy, which was a hashtag game to keep users engaged and also focus on posting user-generated content to keep on trending. The right use of these strategies makes them stand out among competitors. They now have 10 million followers on Instagram with an estimated revenue of $59 million by 2022.
In today’s world, building your social media presence requires implementation of effective strategies, as outlined in this guide. It takes time, effort, and patience to embark on this journey with your unique selling point that makes you stand out among your competitors. Remember there are no shortcuts, just forge your social media to optimize your profile and choose to provide quality over quantity.