The Best 10 Ways to Plan Content Marketing in the Remote Team
Working with a remote team is often much harder than working with an in-office team. On the other hand, a remote team can actually be very effective if it is managed correctly. This is why some businesses opt for remote content marketing teams.
Content marketing can be handled by a relatively small team of professionals which is why it is so often handled by remote or hybrid teams. Hence, here are the ten best ways to plan content marketing in a remote team.
#1 Ensure Proper Communication
First of all, you need to ensure proper communication. While communication is always important, it is particularly critical when working with remote teams. After all, proper communication is the only way for you to truly organize everything and make sure that every member of your team is performing their role well.
If your team is big, it’s a good idea to create a set of guidelines for communicating during critical situations. On the other hand, a small team can benefit from this too. You should also combine several different communication channels and use them for different situations. For instance, day-to-day communication can be done via text messaging, meetings can be held via video calls, and sending important documents and long messages can be done via email.
#2 Fight Distractions and Loneliness
The next two things you should take care of are distractions and loneliness. Fighting these two will be an ongoing battle for some of your employees, so you need to implement the right measures from the very start. You will need to find different solutions for different members to help them focus better on their tasks and overcome their loneliness and isolation.
To handle distractions better, ask your employees to turn off any devices that could distract them (besides the text messaging tool you use for communication). They should also make sure that their family members and pets won’t bother them during working hours. At the same time, make sure that they don’t feel lonely if they live alone. Set up breaks your employees can use to chat with one another the way they would in an office.
#3 Consider Partial Outsourcing
Outsourcing is probably one of the best ways to help your team avoid exhaustion and burnout because it allows you to delegate some tasks to professionals that don’t directly work for you. At the same time, by outsourcing some of your team’s tasks, your employees can have more time and energy to spend on more important activities.
For example, you can partially outsource your content creation by finding experienced writers at a top rated essay writing service. Or, you can outsource your blog content management to a reliable SaaS marketing agency, which can help you create unique and engaging content that effectively promotes your products/services, gives value to your audience, and ranks high on search engines. You can also outsource the creation of certain types of content that your team doesn’t know how to create (e.g. webinars). In any case, outsourcing will definitely be a good tactic to try if you want to make your content marketing team more productive.
#4 Encourage Collaboration
Just like in-office teams, remote teams can be great at teamwork – you just need to encourage collaboration to make your employees truly feel like a part of a team. Obviously, communication is essential for successful collaboration, but it is also important to create opportunities when your team members can work together.
For instance, team projects (as opposed to individual projects and tasks) can help your employees collaborate more. But collaboration is not always about work. You can organize team-building activities outside of work (e.g. movie nights, vacation) that will help your employees grow closer and work together with more success.
#5 Set Personal Boundaries
That being said, being together all the time is not a good idea. One of the biggest mistakes you could do is micromanage your remote team and try to control their every decision or action. This is why setting personal boundaries is important. It’s not just something they need – it’s something you need as well.
For example, the working hours you set for your team should be enforced. You can’t just call one of your employees on Sunday and tell them to start working on a project when Sunday is their weekend. Likewise, you shouldn’t try to force employees to share anything about their personal lives if they don’t feel like it. If they are working from home, it doesn’t mean that you should know everything about their home.
#6 Make a Detailed Plan of Action
Just like with any other type of team, your remote content marketing team needs to be managed with a plan in mind. You can’t just act chaotically and make decisions on a whim. You need to have a detailed plan of action that you can follow. This means creating a content strategy, a set of guidelines for communication, and any other related materials of such kind.
To help you with creating your plan of action, you can hire a professional writer from the custom writing reviews site Topwritingreviews. Something like a content calendar (more on this later) could be a real gamechanger in the way you manage your content marketing campaigns. That’s why it could be a good idea to have an expert helping you out with it.
#7 Enforce Daily Check-Ins
Because you are working with a remote team, you need to make sure that everyone is present and doing their job. Obviously, you don’t want anyone slacking off while pretending to be working. This is why it’s necessary to enforce daily check-ins. It’s a way for you to make sure that all your employees are present and working.
In the setting of an office, this is not usually necessary because everyone can see who is present in the room and who is absent. In an online environment, only daily check-ins can truly ensure that everyone is doing their job.
#8 Utilize Tools for Easier Working
Different tools can make your life easier. They are usually used by in-office teams as well, but some of these can be particularly important for remote teams. Some of the tools you will need include:
Communication –A tool for text messaging (e.g. Slack), video calls (e.g. Zoom), and emailing (e.g. Outlook).
Project Management –A tool for project and task management (e.g. Asana).
Content Creation –A tool for grammar checking (e.g. Grammarly), catalog software, image editing (e.g. Canva), DIY logo making (LogoDesign.Net), video editing (e.g. DaVinci Resolve), free stock videos for additional content (Videvo), and others.
Scheduling –A tool for email automation (e.g. MailChimp), social media scheduling (e.g. Hootsuite), and general scheduling (e.g. Google Calendar) using different ways of web inspecting including Google Search.
File Management –A tool for real-time working (e.g. Google Workspace) and file storage (e.g. Google Drive).
#9 Work with Different Channels
Content marketing is a very complex type of marketing that can involve many different marketing channels and platforms. Because you could be using so many different techniques, it’s definitely worth working with multiple channels and platforms (as well as different content types). Some of these include:
- Blog/Website to post blog posts, articles, case studies, etc.
- Social Media Platforms to publish social media posts and gain followers on Instagram, subscribers on YouTube, and so on.
- Email Marketing to build and maintain long-term relationships with customers.
- Other Types of Content to create podcasts, webinars, e-books, etc.
#10 Create a Content Calendar
Last but not least, make sure to create a content calendar that you can use for all your content marketing activities. As mentioned earlier, it is a type of plan you can use for your team which can be created with the help of a project management tool like Asana.
Essentially, you need a content calendar to publish content on respective platforms at the most effective times of the day and days of the week. It is also necessary to keep up a certain frequency of published content and to meet the goals and deadlines you set for your content marketing campaigns. Besides, it also helps you organize your remote team’s activities.
All in all, a remote content marketing team requires good management to be successful – just like any other type of team. Use the tips in this article to help you organize and manage your content marketing team in a remote setup.
Anna likes writing from her university years. When she graduated from the Interpreters Department, she realized that translation was not so interesting, as writing was. She trains her skills now working as a freelance writer for various top rated essay writing service , such as Topwritingreviews . Different ideas and topics allow to have to enjoy the process of writing itself. Always she does her best in the posts and articles.