Top 5 Expert Ways to Maximize Marketing KPIs with Visuals
If you are a marketer, you must know how they have to juggle tasks and still be pulled into multiple directions simultaneously. Marketing efforts are not easy; they do not give professionals a chance to slow down and look into each and every marketing effort.
There aren't as many automated marketing tools to help them out as there are in other professional domains, such as easy-to-access graphics, video makers, power point presentation design tools, as well as visual compressors, and so on. With hundreds of decisions to be made in one day for a project to move forward, marketers have to track the right data at the right time on marketing key performance indicators.
But are maximizing marketing KPIs that easy? More often than not. There are a few expert tips and tricks to maximize your marketing KPIs with visuals, so let's get into them immediately!
What Are Key Performance Indicators (KPIs)?
Key performance indicators are quantifiable business metrics that can help attain business objectives by monitoring progress. These metrics are directly linked to your core goals for your team, business, or project. Key performance indicators track progress over a key business objective or process and differ from non-core business objectives. There are many KPIs you can choose from, and it is critical to understand which indicator is the most important for a particular project.
Importance of Visuals In Marketing
"A picture is worth a thousand words" is a saying that holds even more true in today's modern world. The advent of social media has dramatically increased the importance of visuals in marketing strategies simply because they capture everyone's attention quicker and better than words ever can. Here visuals do not mean just pictures; graphics have accumulated their cult following in marketing. Whether you are working to establish a brand image by designing a sports team logo or creating a video of an interview or testimonial of local restaurant, you need visuals.
According to a 2021 survey by Venngage, more than 51% of marketers said they produced visuals-infused content 91%-100% time. 36.4% in that segment admitted to using illustrations or original infographics.
Top 5 Expert Ways to Maximize Marketing KPIs with Visuals
Let's look at the five best ways you can use visuals to your benefit and boost your marketing game:
Maintain Your Brand's Visual Identity
It is very easy to go astray with visuals. You can take steps to ensure that your visuals include and maintain your brand's visual identity by using corporate logos and colors. A good approach is to go for a consistent visual design for all your content assets. This consistency allows users to locate your content wherever it appears.
It is also important to look at how target distribution platforms may render your branded assets, as shareable images do not bear the fruit you want them to. The visuals may get clouded over, masking your brand's value.
Develop a Visual Story On The Lines Of Your Content Marketing Strategy
Using visuals to maximize your marketing KPIs does not mean posting a photo online and waiting for it to magically boost your business's ranking. Your visuals do not necessarily have to go viral for them to be beneficial for your marketing KPIs. All you need to do is ensure that the format you use puts forward an enticing rationale for visual storytelling. It should also offer a well-defined pathway on how to turn views into beneficial marketing results.
Before you incorporate visuals into your content marketing strategy, make sure that you have a clear idea of what you wish to accomplish with it. For example, know your audience; metrics you will use to measure the resulting success; unique vision of your brand; and communicating in a visually consistent way. Going with your gut is great, but make sure your gut knows the selection of topics, approaches, and themes that align with your marketing purpose and audience preferences.
Let Your Visuals Reflect Inclusivity
Images are known to speak, but they may not always make sense to everyone, especially those not included in your picture. Make sure that your visual stories have diverse characters so they make sense to all of your audience instead of a particular race, color, class, or ethnic group. A sensible way of increasing your marketing KPIs with visuals is to employ inclusive visuals relatable to more people.
You can ensure inclusivity to drive growth by asking yourself what your images and visuals look like, whether they prioritize the experiences of particular groups over others, and if there is a healthy balance of perspectives in the voice and tone of your message.
Match The Visuals To Your Delivery Platform
The sharing environment is very important when it comes to tailoring visuals to maximize marketing KPIs. The sharing environment tells you how your visuals fit audience preferences and conversational contexts. This is very helpful when it comes to finding audiences in places you don't expect to at all!
All delivery platforms are not suitable for all kinds of visuals. For example, targeting Instagram audiences with long-form library literature is just not right, no matter how prestigious the library may be. By keeping the sharing environment and audience in view, you can easily tailor the visuals into something that can drive better results.
Want To Get Emotional? Don't Restrain Yourself!
The power of emotion can take you places, especially in visual marketing. We all remember the emotionally charged television ads that really moved us in our childhood, right? Well, you do not necessarily have to be in your childhood days to get moved by emotional visual marketing. It helped the U.S. Humane Society capture the attention of the 2021 Content Marketing Award judges and win the Best Nonprofit Publication award, and it can help you, too, provided you build the right marketing strategy on it.
The 21st century is the era of visuals, and all marketing strategies seem somewhat incomplete without supporting images and videos. Using appropriate visuals to maximize your marketing KPIs is one of the most sensible choices ever, and now you know the best tips and tricks to do so!