Facebook Quiz Marketing: Best Practices to Reach Ultimate Success
In here you will get to know about how to do Facebook Quiz Marketing with examples.
Out of all online marketing places, Facebook is probably the one that offers the most opportunities. After all, it has almost 2.9 billion monthly active users making it the most popular social media platform in the entire world.
It’s not surprising that many companies use a Facebook quiz maker to create and deploy quizzes.
Prospects are abundant on this social media platform, and quizzes can help brands turn them into leads and convert them into customers- making up for a solid ROI.
Eventually, it all boils down to whether you should use a Facebook quiz maker or not. To help you make the right decision, we’ve put together some great Facebook quiz marketing examples with a mini-guide on how to do it.
Successful Facebook Quiz Marketing Campaigns
Quizzes are one of the most versatile tools for marketing on social media. Brands use all sorts of quizzes to fuel their Facebook marketing campaigns. The two most popular are personality and scored quizzes.
Personality quizzes are fun and engaging. They can help you quickly connect with your target audience and involve as many fans and followers as possible. According to the reports, BuzzFeed increased its market value to $300 million by leveraging quizzes to create advertising space on its website.
Brands interested in more structured and professional promotion leverage scored quizzes. Those quizzes usually focus on one topic and evaluate the knowledge of people who take them. You can use them to launch contests and create leaderboards. Here are a couple of great examples of Facebook quiz maker tools in action.
Insurance companies improving online reach
Insurance companies often use quizzes to improve their online reach. For the most part, they use personality quizzes as they are more engaging and fun than scored quizzes, and they generally attract wider audiences.
Insurance company Facebook personality quizzes are relevant to the policies they offer. That’s precisely why you will most commonly encounter quizzes titled “Are you more of a flat or home person?”, “What kind of a driver are you?” and “Do you care for your health and well-being?”.
Pet shops engage more customers
In the pet shop niche, the competition is harsh. A Facebook quiz maker is often the best friend of many pet shops. Quizzes help them cut through the noise and engage more customers than the competition, thus capturing more leads.
Pet shops frequently use personality quizzes to attract animal lovers. Some of the quizzes they launch on Facebook are truly interesting, such as “Are you a dog or cat person?”, “Which pet is right for you?” and “What kind of pet are you?”.
Footwear shops improving customer relationships
Footwear shops are in a similar situation as pet shops. They need a strong message and unique content to stand out from the crowd. Fortunately, Facebook enables them to reach many people, and quizzes help them capture their attention.
Among the many Facebook quizzes used by shoe shops you can find “Are you a shoe or sneaker person?”, “Which shoe are you?” and “Are you a runner or a walker?”.
Travel agencies establishing themselves as leaders in the field
As the last example, we have travel agencies and the Facebook quizzes they use to reach travellers.
Unlike other businesses that we’ve mentioned, travel agencies use scored quizzes. They do so by playing the card that travellers always want to learn something new and discover specifics about various destinations.
Scored quizzes can help travel agencies establish themselves as a leader in the field. Some of the common examples include “What are the most popular attractions in Paris?”, “French Quiz on Basic Vocabulary” and “What's the difference between a hotel and a resort?”.
Now that you know some of the Facebook quiz marketing examples, let’s see how you can do it.
Always Start With a Market Research
Every quiz is about your brand, products, and services, but it is also about your audience. You can’t just create it out of the blue. You need data to fuel your decision-making. That is why you should always start with market research.
It will help you decide whether to go with a personality or knowledge quiz and choose suitable topics.
Find a Good Facebook Quiz Maker
It all starts with finding the right tool for the job. In this case, you need a good Facebook quiz maker like ProProfs Quiz Maker. This versatile tool has proven to be very helpful software for businesses, especially when it comes to marketing through Facebook.
With it, you will be able to create any quiz type you want, use 100+ professionally built quiz templates, and access quiz analytics on demand. The best thing about it is that your quizzes won’t be restricted to one Facebook account, as you can share them across numerous social media accounts to maximize your reach.
Come up With an Engaging Quiz Title and Image
Creating a quiz title is half the job done. You will find it quite challenging because it has to meet four requirements:
- It must be written in an active voice.
- It must reflect your brand’s image and tone of voice.
- It must be relevant to the target audience.
- It must be accurate (relevant to the quiz questions).
Once you’ve settled on a title, you need to pick the featured image for your quiz. The image should be attention-grabbing and relevant. The quiz title and featured image are the first things people will see, so they need to be top-notch.
Choose the Right Question Type, Create, Publish, and Advertise
Now you get to work on your quiz questions. With the right Facebook quiz maker, you can choose from many different question types. Once you do, you’ll be ready to create, publish, and advertise your quiz. Fortunately, Facebook has an excellent paid ads platform that you can use to promote your quiz to a carefully targeted audience.
As you can see, Facebook quiz marketing is not rocket science. Things become straightforward with a good Facebook quiz maker.
You can stay more focused on market research, topic selection, and quiz creation when you have the right tool. Then you can easily create high-quality quizzes to engage, prospect, and capture even more potential customers.
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.