What is Influencer Marketing? Example, Guide, & More
Many influencers on different social media platforms have a colossal fan following and audiences. You need more and more customers for your business to flourish on the market. You can gain more customers with the help of these influencers. Influencers can promote your products if you sign them. It has over-served businesses that take help from influencers to promote their products have achieved an increased number of sales. Below is given a complete guide to help you understand the concept of influence marketing with some real-world examples.
Here are some real-world examples of successful influencer marketing campaigns:
Nike and Colin Kaepernick:
Nike is a well-established brand. Many professional athletes are mainly seen sporting Nike products. Many professional athletes can be seen sporting Jordan shoes. The players of the world-renowned football league, the NFL, have also considered wearing Nike products. Nike recently collaborated with NFL player Colin Kaepernick to boost their sales. 2018 saw the debut of Nike's "Just Do It" advertising campaign, with Kaepernick serving as its spokesperson. This is a great example of how brands involve influencers in promotion. By collaborating with the NFL player, Nike has proven that influence marketing can be very helpful. You just have to do as Nike says, “Just Do It”.
Glossier and Influencers:
Glossier is another example of a well-established brand that has properly utilized the potential of influence marketing in order to hike its sales and promote its products. Glossier has collaborated with influencers to increase customer awareness and build genuine relationships with its target market. There are many beauty brands that are well-renowned but Glossier wanted to make their own name and grab worldwide attention and attraction. Glossier wanted its marketing to be authentic and reflect the fact that its products are made to enhance natural beauty. This collaboration has helped Glossier reach new heights on the market.
Daniel Wellington and Influencer Collaborations:
There are many recognized watch companies that have made their presence felt in the global market. The race for widespread attention in this specific area has been tough for the participating brands. Many brands have tried their best to make their products go global and be acknowledged everywhere. The Swedish watch company Daniel Wellington knew they had to apply different tactics to get ahead of other brands in this race. Daniel Wellington collaborated strategically with influencers and saw remarkable success. The company collaborated with a wide variety of social media influencers, focusing on Instagram. Daniel Wellington has proven that to achieve success in promoting your products, you have to use proper tactics and enlist the aid of influencers in order to achieve that feat.
Here is a guide to help you with influencer marketing:
1. Set your objectives:
There are various jobs that influencers can help you with. It is your responsibility to understand what specific help you need from the influencers you are hiring. You can either generate awareness about your brand or promote it to boost sales. Keep in mind that you have to properly acknowledge the fact that the potential of your business to reach newer heights depends on how you select and guide your influencers on what to do.
2. Authenticity and relevance:
While selecting the influencers, do not consider their fan bases and popularity only. Keep in mind to cross-check whether the hired influencer is capable of promoting your products and whether it will be liked by that specific target audience. Give priority to influencers who genuinely care about your brand or product when selecting. Audiences are more likely to respond favorably to endorsements that seem sincere and natural. To ensure a more seamless integration, choose influencers whose content, values, and style match your brand image.Alternatively, you can also engage an influencer agency like Tiddle.io to handle the entire process for you.
3. Long-term partnerships:
There are many influencers that can prove to help you raise your sales for a longer period of time. Make sure to hire them for a considerable amount of time. Long-duration contracts are beneficial for both business owners and influencers. Connecting with influencers over the long term can be advantageous. Consistent partnerships can boost customer loyalty and brand association, and influencers can act as brand ambassadors. Long-term relationships also give influencers a deeper comprehension of your goods or services, which produces more impactful and authentic content.
4. Performance tracking tools:
It is equally important to analyze whether the hired influencer is moving needles as it hiring them. You have to make it double-sure before selecting an influencer whether or not they can promote your products and hike your boosts. You may have to hire a team that keeps track of whether the influencer is making significant changes to your business sales or not. Use performance-tracking tools and analytics to evaluate the effectiveness of your influencer marketing campaigns. You can also use specialized influencer marketing platforms or software to track key performance indicators and streamline campaign management.
Stay adaptable and open to experimenting with different approaches to find the strategies that work best for your brand. You can also hire a team to focus on famous social media influencers. Establishing successful partnerships with influencers requires openness and trust.
Keep in mind that influencer marketing works best when the partnership feels genuine and complements both the influencers and your brands.
Nowadays, there are many social media influencers with a noticeable audience. Make sure to go through the social media platforms to find the influencer. You can approach influencers according to your needs. You can either seek a large group audience or a product-specific audience.
There you go! Now you know how to do influencer marketing. You have also understood how to target a specific audience for your business to grow.