Top 6 Local SEO Tools to Dominate Your Niche
We live in a technology-centred world, where a lot depends on digital presence. The survival of a digital business depends on its ability to generate traffic.
It is common practice for digital businesses to use social networks to generate traffic - and in most cases, this strategy works out quite well, especially if the content is tailored to those specific platforms according to SEO KPIs. However, relying only on SNS platforms for generating traffic is not a wise strategy.
In order to truly engage your target audience and increase your MRR (monthly recurring revenue), you need a widespread presence in the marketplace. Local market presence is paramount for any business that wants its customer base to increase.
What is Local SEO?
Local Search Engine Optimization is an internet marketing (SEO) method that ensures your business appears on the Google local search results. Local SEO benefits businesses by targeting potential customers in their vicinity through targeted campaigns.
For example, if you Google search using some keyword related to a business product or offering, a map will appear on the first page of Google, highlighting the three businesses offering the same product or offering. Usually, Google will display only three businesses by page, and it is called a map pack. This is known as local SEO, which can significantly help your business grow.
Local SEO is absolutely essential if you want to rank for a keyword in a specific area. But businesses rely on link building to make it to the top pages and establish credibility. There are tools you can use to make use of the top link building services for small businesses and expose your business to many more potential customers in your space.
Now, we will share our top 5 tools for local SEO. Using these tools, you will not only improve your website's visibility in search engine results pages (SERPs) but will optimize your website for local searches as well.
So, let's get started!
Are you looking to improve your local marketing? Bright Local is a great solution! With powerful tools to help you manage your online presence, Bright Local makes it easy to get the most out of your local marketing. Plus, their customer support is top-notch, so you can always get help when you need it.
What is it for:
For listing management and monitoring
Bright Local allows you to:
- Track and manage local citations
- Local Citation audit
- Local SEO audit
- Monitor GMB reviews in a single dashboard
- White label reports
- The local marketing dashboard and reporting features make it easy to analyze data and create reports.
- Low cost citation building service.
- Friendly and responsive support.
- Lack of multiple location options in rankings reports.
- The tool is sometimes slow and buggy.
Keeping track of the search engine ranking of your website is crucial for marketers. As you are probably aware, many tools and services are available to help you accomplish this. But have you ever heard of SERP Robot? This relatively new tool has quickly gained a reputation for being one of the most reliable and accurate SERP trackers. Curious to learn more? Keep reading for an in-depth review.
What is it for:
For location-based keyword tracking
SERP Robot allows you to:
- See the ranking of your domain.
- Amount of traffic your domain is getting for a specific keyword.
- Lets you track the changes.
- Provides in-depth analytics and details
- Frequently lags
- Useless if you're already using other suites such as SEMRUSH as they already provide the same.
Knowing where you stand in your local market is essential, especially if you want to increase your revenue streams. Would you believe there is a tool that will show you your competitor’s GMB categories on Google Maps? The GMB Everywhere extension for Google Chrome allows you to analyze your GMB (Google My Business) to improve your rankings.
What is it for:
For checking competitor's categories
GMB Everywhere allows you to:
- Critically analyze your Google Business Profile or GBP
- Get a GBP audit
- Access GMB category finder
- free of cost
- provides detailed audit review
- White label the reports
- Limited number of reports in the free version.
You're probably familiar with Screaming Frog if you're into technical SEO. This search engine optimization tool has been a mainstay in the industry for years, and for good reason too.
It's powerful and versatile, making it an essential weapon in any SEO's arsenal. We'll take a look at how Screaming Frog can help you with your technical SEO efforts.
We'll also discuss some of the tool's other features that can optimize your website. So, if you're ready to learn more about how Screaming Frog achieves better results for your SEO campaigns, keep reading.
What is it for:
For technical SEO and website crawling
Screaming Frog allows you to:
- Crawl websites
- Do SEO Site Audit
- Find broken links
- Let you analyze the page title and metadata.
- Discovers duplicate pages
- Limited crawl searches for free users.
- You need a paid version to enjoy all specifications.
Why not hire a writing assistant to help you complete your work? AI-powered Jasper is here to help you. It is an incredible AI-powered writing tool that can write you articles in many different languages.
You can even translate content from other languages using the Jasper.ai and enjoy the endless benefits as well as its enhanced reach.
This tool will save you time if you're writing localized blog posts or creating content for location-based pages.
What is it for:
For creating local page content, GMB/updates. Jasper allows you to create compelling copies 5x faster than an average human writer.
Jasper allows you to:
- Write Plagiarism free content.
- SEO-Optimized content
- Create content that ranks
- super easy to use
- easily translates content into several other languages.
- Quite expensive
- Grammarly and Copyscape support are provided in Boss Mode only.
Rank Tracker comprises a wide range of keyword research methods, including proprietary ones based on finding related searches, questions, keyword combinations, and those that require integration of Google Analytics and Search Console accounts. The tool provides a user with the crucial keyword metrics allowing for the selection of the most suitable ones.
The Keyword Gap research method and the Competitor Research module are focused on finding keywords that your competitors use and you don’t and finding your closest topic or domain competitor correspondingly. Also, the tool allows a user to conduct and record SERP analysis for any keyword in different search engines.
What is it for:
For keyword research and analysis.
Rank Tracker allows you to:
- Search for keywords using all the methods at once
- Find competitors and analyze keywords they use
- Track keyword positions
- Unlimited number of projects and positions
- Local rankings in over 597 search engines
- Saving projects isn’t available in the free version
- SEO tasks can be scheduled only in the professional or higher version
While we highlighted some of the best local SEO tools in this blog post, it is essential to note that this is by no means an exhaustive list. If none of the tools mentioned above addresses your SEO needs, you need to find the tool that can. By using the right tools and putting in the hard work, you can rank your business high on the search engine results pages and see an increase in website traffic and customer conversions. So, which of the local SEO tools mentioned in the article are you going to try first?
Shumail Ur Rehman is a local SEO expert with over 12 years of experience. He has worked with some of the world's top brands, helping them achieve their desired online visibility. He loves sharing his knowledge and helping others in growing and succeeding.