MARKETING PREDICTIONS FOR 2023
The main purpose of setting up a marketing strategy is clear—attract new customers, promote the products\services and sell them. It is relevant for businesses of any size and industry. While building the marketing strategy, each brand has the opportunity to get acquainted with:
- who their ideal customer profile is
- what issues customers struggle with
- specify how their company can help them resolve those issues using the products or services they provide.
Additionally, the marketing activities the companies need to execute are changing and evolving to meet the demands and expectations of the consumers.
Before we will continue the discussion of the predictions for marketing campaigns in 2023, we would like to outline what marketing strategy follows. Any business that is willing to promote its services or products, does not tend to a chaotic approach. They advertise their company following the previously created and approved marketing action plan that includes all marketing activities, responsible employees, budget, deadlines, and expected KPIs. Each has to be executed to reach certain goals for some reason particular to each business and industry. Overall, the aims of building the marketing strategy and exploring its trends and forecasts are:
- be aware of the needs and requirements of your audience, considering the possible changes in your previous research;
- ensure the content you write and post is needed for them, and bring new knowledge and value to your target audience; this indicator is defined through the analysis of content traffic and conversion from visitors/readers to leads;
- figure out what types and formats of content your audience prefers more and which tends to avoid;
- make your marketing actions consistent and logical for your audience.
Marketing predictions for 2023: Top trends to implement
After extensive research in the forecasts related to marketing campaigns and their peculiarities in 2023, we collected the top trends your business will need to integrate. You may wonder why these predictions are made so early, as it is just the second quarter of 2022.
Overall, marketing trends and audience preferences change constantly and sometimes rapidly. Your company needs to be aware of what exact activities and advertising your audience expects from your brand, to implement them in advance.
We often see interactive content in articles related to marketing campaigns. But what does it mean? Interactive content is not the type of content that makes readers want to leave a comment or share a post. It entails real action you can do with the content. A bright modern example is the Instagram masks that put on virtual make-up, adding different objects on the user's faces or rooms while using the app.
Generally, augmented and virtual reality have become an inseparable part of marketing these days. And these technologies are expected to advance in marketing and make the content even more interactive.
For example, before buying a vacuum cleaner, consumers will be able to explore each detail of the product, test it and even use it for some time before making an order. Now, it sounds like a fairy tale, but using AR and VR with smart devices can create a real breakthrough in marketing.
Surely, the implementation of these technologies in e-commerce platforms is challenging and expensive. Moreover, your company may need to provide consumers with custom-made devices to use these techs in their homes. Such interactive content gives consumers complete freedom in testing and making purchases.
Mobile advertising is expected to become more advanced and popular than other types of advertising like radio or TV. To sum up, mobile advertising includes any ads that your consumers can see and consume via their smartphones. You can put mobile advertising on the websites that your potential customers visit regularly, mobile apps they download, social media advertising, SMS marketing campaigns, etc.
According to the recent research made by analytical platform Statista, the investment in mobile advertising is going to increase by $146 million by 2023. The reason for that is your potential clients are likely to notice your ads via their mobile phones rather than with their TVs. Before launching mobile advertising, you have to be proficient in the preferences of your target audience. Explore what types of websites they visit due to the request they probably have, what kinds of mobile apps download, and what social media they use most of all.
Video and podcasts
Visual content like video and podcasts make your products able to consume on the go, despite the occupancy and location of your listeners. The main purpose of such type of content is more informative than selling to engage more in your industry. Your video and audio content must be unique and creative just like the text type of content.
The level of engagement mostly depends on the pitch of your video marketing campaign. We all have seen numerous short advertising videos on social media with one of the workers of the company that is advertised. This person commonly tells what you are going to learn and what profits you are going to get if you click the link and watch the full video or listen to their podcast. Thus, you attract new visitors to your website as well as more potential clients who will be aware of the specifics of your business and industry from video and podcast content.
This marketing activity will never become outdated for any type of content on your website and social media as well. Based on our experience, the majority of businesses who have their website blogs, dedicate much time to regular updates of the old content, including articles, landing pages, banners, website menus, and so on.
The deal is that Google policies and content indexing rules have numerous updates during the year. Therefore, some of these changes may make your content irrelevant, lack the keywords related to a certain subject, and be missed during the indexing process. Google index means the links to your content will be surely visible in the search for your audience. For better content quality, you can use different custom writing companies like Top Writing Reviews.
Commonly, the article update requires checking the content using Ahrefs or Semrush to check the average traffic and competitors. It may need to change the article structure, add relevant keywords, change the title, description, and headings within the article, add FAQ blocks, and add visual objects to increase the positioning of your content in the search engine.
As we see, the marketing area will continue to digitize, introducing more innovations and technologies like augmented and virtual reality, artificial intelligence, and others. Probably, marketers will not also divide the traditional and digital marketing as the marketing campaigns in 2023 will be automated using various tools, including writing services reviews Rated by Students, not only content management apps like Ahrefs, Google Analytics, and so on. However, still, the only marketing trend that is always going to be relevant is originality and creativity in content creation for your marketing campaigns.