7 most important social media trends of 2023
It would not be an overstatement to say that majority of people spend a good part of their day on social media. It has become a vital part of people's daily lives and routines. Some are so addicted to it that they first check their social media feeds just after getting up.
Since April 2022, there are over 4.65 billion users who are using social media. There is a rise of 7.5% in the number of users if we analyze it with last year's report. That means 58.7% of the global population is using social media.
That sounds great! More users mean you will have to target a larger market share.
There are various methods to use social media. It includes customer service, videos, etc. You can utilise it to reach a wide range of customers. Also, it is crucial for your business to keep an eye on the latest marketing and social media trends.
We have combined a list of the 7 most important social media trends of 2023. These trends can support you to raise your business growth. Let's have a read about them.
1. More brands invest in Social commerce
Social commerce refers to buying and selling of services or products. It is done straightly by using a social media platform.
73% of businesses are in social commerce and already participating in it. It is expected that 79% of them will persist to do so in the next 3 years.
Insider intelligence expects that there will be a continuous rise in social commerce. It will be for another few years.
Instagram and Facebook were the first platforms to offer social commerce options. These options were the Instagram Storefront and Facebook shop. With the new wave of active users and the gradual switch to online shopping, this trend will surely grow.
Do you have a WooCommerce site? Do you want to set up it with social media platforms? Get WooCommerce support from the best team. They will offer solutions to all your problems promptly.
2. Video Content is dominating
If we speak about video content, YouTube remains the leader. The platform can catch up with the new video trends and growing demand.
The “Short-form” video trend has increased with the rise of TikTok. It has become a well-known sensation among young audiences. Do you know why short videos are so widespread and engaging? It is because the videos are easy to create and inexpensive. This results in some amazing user-generated content.
Instagram introduced this trend in the form of Instagram Reels. This “Microcontent” type of video has seen an acceptance growth. Also, influencers use this trend to promote partner services and products.
3. Personalized ads on social media
Paid advertising work well for businesses. That is why more businesses are planning to raise their funds for social media ads. The social media trends are more into graphic and video content.
No wonder! Instagram will see most of the ads spent on it. Facebook, LinkedIn, etc., will also see a rise in content promotion and ad traffic. Instagram icons, for example, have become more visible than ever. The social media trends are about to see an increase in the use of visuals and videos on their platform. This will surely help businesses get more leads from social media platforms.
As per the Hootsuite, marketers state that social media channels are most effective in reaching business goals. They are also adequate for different sorts of business growth.
If we talk about ad content, you will have to be a little creative to increase the conversion rate. You will also have to use user-generated content and social proof to stand out in the market.
4. Live Streaming
Twitter was the first platform among other platforms with the potential for live-streaming. It was heeded by YouTube live.
Presently, live-streaming is available on all prominent social media apps. It offers a method to get connected with others.
Live streaming offers you a lot of options for your marketing strategy. For instance, you can organize a webinar. This will let you connect with customers directly.
5. Social listening
Social listening is a method to assess the conversation and trends around your brand and the industry. You can analyze it for insights & make more adequate marketing decisions.
This method aids you to understand where, why, and how these chats have occurred. You can get to know what people are thinking about your brand. This supports you to enhance content strategy, form future campaigns, etc.
6. Social Audio strategy
Audio has a new appearance on social media. Its strategy includes podcasts, music playlists, etc. A social audio strategy limits the platforms that have only audio features.
The clubhouse was one of the greatest leaders of 2021 in this space. It is a social audio platform. The platform fell out of fame despite releasing an Android version and removing the requirement of invite-only.
Facebook came up with a lot of audio features in mid-2021. These features were released to help audio creators with more content tools.
That looks like there will be a rise in competition for social audio. And as you know the thumb rules, high competition means more services and greater choices.
7. Augmented Reality is accepted broadly
Social media views that people are accepting new technologies on it. These technologies are Virtual reality (VR) and Augmented reality (AR). The technologies are helping these platforms to grow. Also, they are providing users with an outstanding experience.
AR changes the way how things look in an actual way. It improves reality by putting digital elements on it. Several platforms like Instagram and Snapchat are using AR filters. These filters are widely famous on social media. It improves the sharing of visual content on it.
The AR application is not just limited to photo filters or posting funny stories. Brands can also use AR to offer customers a better shopping experience. Generally, brands are using it to provide “Try-out” features for customers.
AR technology is definitely set to evolve over the next few years.
Social media trends keep on changing. This is why you should keep your close eye on the social buzz. They have a massive impact on brands as well as users. It's time to leverage your brand by using social media trends. This will support you to stay ahead of the competition.
Jinny Sarah Jacob is a Sr. Technical content writer at 24x7 WP Support, a leading WordPress development company that supports WordPress themes, plugins, and errors. She is a passionate technology geek at heart, and loves to write blogs on marketing, technology, B2B, big data/analytics, business strategizing, etc.