Top 10 Ways to Build Your Personal Brand with Social Media
Discover the top 10 ways to build your personal brand with social media. Learn how to effectively use platforms like LinkedIn, Twitter, and Instagram to boost your online presence.
Social media is good for personal branding because 93% of brands get new customers. "A customer who searches online for product or service information and finds it will be more likely to buy that product or service if the brand they encounter is on social media."
Obviously, it's important to know how social media will help your business. But what about your personal brand? How can you use social media for personal branding? Can you use social media the same way as a company can?
This article will go through ways people have used social media successfully and coupled that with quick tips and strategies that are easy steps toward building a personal brand.
10 Ways to Improve Your Personal Brand Using Social Media
1. Maintain Your Social Media Profiles
The most important step in using social media for your brand is to set up a social media profile, or profiles, and then maintain them. Be consistent with your personal brand by updating them regularly, commenting on others' posts, and engaging with other members.
Create a professional, consistent profile that people interested in your industry can see and learn about you. Getting started is very simple. It involves choosing a platform and becoming familiar with the features and design of the forum you are using.
2. Find the Right Groups
Facebook and LinkedIn both offer specific groups for all industries. The groups include industry specific pages, forums, chat rooms, and groups (such as those for blogging, web marketing, and retail). If you can find groups in your field, you can share your expertise and build your brand.
Groups are a fabulous place to connect with professionals of your same trade. You can network and make new contacts, find out what's happening in the industries you are interested in, and promote your brand.
3. Make Posting Easy with Social Media Apps
The creation of content, maintaining an online presence, and having forgotten passwords can all take time. Nevertheless, it is not necessary. Social media posting and interaction are made simple by a number of social media apps.
Some of the most popular ones include Hootsuite, Inbound.org, and Buffer (free), to name a few. Hootsuite is designed explicitly for managing multiple social media sites: Twitter, Facebook, LinkedIn, and Google+. Use the app to schedule your posts, plan social media searches, and monitor the analytics of your Twitter and Facebook accounts.
4. Share Content 3-4 Times Per Week
Developing a personal brand through social media involves constant posts, updates, and sharing of helpful content. Share your content and add value to others by adding new insights, comments, and recommendations.
Be sure to share relevant content at least 3-4 times per week if you want to build an extensive following. Try sharing news that is trending in your industry, new research or data that is important in your field, or information related to the topics you are interested in.
5. Keep Social Posts Positive & Engage with Your Audience
People want to interact with other people who are like them and offer similar opinions. Positive social posts about your company, an upcoming event, or upcoming products or services can help you get more followers and make your brand visible.
Social media posts increase reach and engagement to your present audience and grasp new customers. If you want to do this, then a leading social media marketing agency in Phoenix, AZ, will expand your reach on social media platforms.
6. Respond to Questions and Comments
If there's one thing you should never do on social media is ignore the numerous questions and comments on your posts. Responding to comments means engaging with your target audience and responding to their needs.
Answer questions, respond to complaints, and thank people for liking your post or sharing their thoughts. Don't let negative comments bring you down; delete sensitive posts, and don't reply to them in anger.
7. Post about the Company, Too
Boosting your company's and Personal Brand with social media is not just about what you're posting but how you post it. It's important to include your company and personal logo, a link to your website, job openings, and pictures of your office or event.
Keep your posts relevant to your target audience, and remember to update your profile with the most recent company news and information. Networking is vital for attracting new customers, so take advantage of your available resources and use social media to enhance your brand.
8. Give as Much as You Can
To create a memorable brand, your posts, and social media presence must be memorable. Remember that your audience is there to find new information about their needs. They want to learn new information, find out what's in style, and how things work.
So give because giving is a great way to improve your personal brand. Whether sharing a free report, participating in a blog hop, or just giving away a coupon, you can use social media to give back to others and build your audience.
9. Study Influencers
Another good way to use social media to build your brand is by studying influencers instead of following them. Two great things happen when you follow an influencer on social media. First, you will notice the type of content they upload and the audience they have acquired.
This will help you create a similar audience by using their strategies and tactics. Second, if you note the people who follow them on social media or like or share their page, you can see other brands they like. This helps narrow down your audience and how to attract new customers by identifying what they want.
10. Use the Right Hashtags
When you use hashtags on your tweets, Instagram posts, and Facebook updates, you are able to expand your reach. Hashtags make it easier for followers on different social media platforms to find your content and discover new people who share the same interests as them.
Using hashtags in social posts can also help generate new leads and build relationships. Use hashtags in brand name or industry related topics, or various events and meetups. You can use these hashtags in order to get more exposure for your brand—and for free!
To Sum Up
It is important to understand that your personal brand will continue to develop and expand throughout your career. So use social media to build the foundation of your personal brand and make it visible.
Top brands use social media to convey their company's vibe, encourage loyalty and expansion, connect with customers, create new followers, and promote their products. Now you can do all of this through social media and build a personal brand that will continue to grow and evolve for years to come.