Growth Hacking eCommerce: 20 Underrated Tricks To Convert More Visitors
It's amazing how often businesses were able to expand and boost their revenue and profitability before "growth hacking" became a thing. Ignore the hype surrounding "hacks," which everybody from interns to seasoned marketing consultants is promoting, and instead concentrate on your goal of increasing eCommerce revenue.
This post looks at 20 growth hacking tricks and ideas that users can use to convert more Visitors to increase sales on your eCommerce site, some of which are more effective than others. By implementing these tips, along with other tried and tested methods, you should be able to boost your conversion rates significantly over time.
Here is the list of 20 Underrated Tricks To Convert More Visitors:
1.Create buyer FOMO with live customers metrics:
Some businesses go much further than FOMO by using technology to display the number of people looking at the same products or deals when other website visitors are online. Or they display things that have recently been bought. More sales have been demonstrated when time limits or limited offers evoke a sense of urgency.
Have you thought about putting a FOMO (fear of missing out) plugin on your eCommerce website that prompts customers each time a purchase is made or setting up a popup with a limited-time coupon code? These might be successful strategies to persuade a customer who isn't sure whether to buy.
2. Get your Product Reviews Published:
A popular technique to increase sales is encouraging customers to write honest reviews of your products. These can be displayed on the store's website or in a prominent place in your eCommerce transaction process.Many companies take a profit from the fact that thousands of websites invite buyers to leave their product reviews. These companies use these reviews effectively in their eCommerce strategies, especially when they are well-written and explain why people want to buy the product.
3. Use a solution-focused SEO title:
When writing the title tag of your eCommerce web page, try to focus on solving a problem rather than just describing something. In other words, how can the product help people solve their problems? Instead of saying "Running Shoes," your title could be "100 Mile Running Shoes for Long Distance Runners."
You have probably heard about SEO titles, but have you ever thought about using different kinds of SEO titles that are solution or problem-focused? Rather than just using the keyword phrase in your SEO title, it might be useful to think more generally about how you can use your eCommerce product or service to solve a particular pain point.
4. Increase visitor trust by offering live chat:
Live chat might seem like a very counterintuitive approach. Still, live chat has removable bubbles that show customers what is happening inside your eCommerce store without asking them to click on pages and view the products they are interested in. That means you can answer all questions instantly, thus increasing their trust in your web store.
It's important not to overload shoppers with many different product pages and complicated wording, so it may be best for beginning merchants to test out new features and messaging strategies before implementing them across an entire site.
5. Use Trust Signals on Product Pages:
Trust signals show customers that your eCommerce store is legitimate and safe. These can include displaying the company name, a phone number, or an address on product pages. It would help if you also let people know whether you accept credit cards from particular countries and how many years you have been established.
Researchers studying online sales found that you must establish trust with your customers before purchasing, especially for higher-priced items. A straightforward way to do that is by displaying physical addresses and phone numbers on-site, but more advanced techniques and solutions are available too.
6. On category pages, respond to FAQs:
Frequently asked questions are a great way to reduce the number of customer service calls you to handle. If people can find the information they need more easily, they will be less likely to contact you via phone and instead choose email, chat, or FAQs.
Every eCommerce business should make sure that their product descriptions, including FAQs, are helpful and well-written so that users know what they are buying and can make smart purchases based on those descriptions. Be descriptive but don't go overboard.
7. Use Product Introduction Videos on Landing Pages:
Studies show that product videos are very effective in increasing sales of certain types of products. The key to success is using persuasive, relevant, and relatable videos. They should not just be promotional; rather, they should provide information that educates and informs the site visitor.
Most people watch online videos daily on phones or tablets, so many of your potential customers are already watching videos. You might ask why you want to use product introduction videos on landing pages instead of the more traditional SEO title with keywords. A landing page is the first place people look when they click a search engine, so it's an ideal place for a video.
8. Speed of loading an eCommerce website:
People who visit eCommerce sites often spend only two seconds scanning the entire page of text before making a decision. That means that if there is too much content on a page, it might be difficult for people to read it all and decide if they are likely to buy.
One way to improve this is using very little text, with photos or videos taking over the page. The fewer words, the faster people can scan each page and make an appropriate decision about what they will buy. One good news is that more people have high-speed internet access today than ever before, so there is less concern about everybody downloading products simultaneously.
9. Include comparison charts for related products:
Some eCommerce sites are known for their excellent, informative comparison charts that make it easier to predict which product is best, and they can help buyers quickly decide what they'll buy. Considering the time people spend looking at comparison charts on other sites, you will see why these are valuable tools for sellers.
It's important to include a brief explanation of the chart so that buyers know what they are looking at and where their money will go if they purchase an item. As consumers become savvier, they demand more information, and comparison charts can provide just the right amount – without being so complicated that it's hard to understand or use.
10. Offer Different Payment Options:
Your eCommerce store might take PayPal, but does it also accept credit cards? Many buyers would rather use a third-party payment processor (like PayPal) than their credit card online. People will choose you over the competition if you offer more than one payment method and provide excellent customer service.
A good way to do this is to have a phone number on your website so that people can always get in touch with you if they have issues with anything. If you're unsure what kind of phone system you will need for your eCommerce store, consider working with a consultant with experience with eCommerce stores.
11. Show your Presence on Social Media:
Social media is a great place for eCommerce stores to build their brand by sharing product information with potential customers. You can encourage people to comment, ask questions, and post photos about your products. It would help if you also asked for feedback to improve your store or any areas that need help.
Studies have found that people are twice as likely to buy from a site if they follow the company on social media. So be sure you have social media profiles for your business, and use them regularly to communicate with customers – especially during special sales periods or as new products launch.
12. Reward Customers through Points and Discounts:
To increase sales and customer loyalty, you should consider offering some reward programs. These sites usually have numerous benefits that improve how people shop, including better deals or even a chance to win prizes.
You can also offer pre-sale discounts for people who sign up for your eCommerce reward program. That shows that you appreciate their business and lets you maintain control over your inventory levels by rewarding loyal customers, who will help bring new customers into your store later.
13. Maintain a Blog:
Maintaining a blog is a great way to inform and educate your customers – and it's also a great way to share some news about your business with the world. Your blog, if done well, can be a more excellent place for selling than just about any other site on the web.
A blog can be an excellent opportunity to showcase new products, discount sales, special events, or even tell stories about customers and the company itself. For instance, if you have had previous manufacturing difficulties or have been through major problems with order fulfillment, you might want to write about those issues.
14. Use Product Images:
Your product images should not just look good, but they should also be easy to view on mobile devices. Many people today search for products online on a mobile device or tablet. Your eCommerce store should have beautiful, clear, and compelling images that show the products in the best possible way.
Your product photos must be of good quality since you will have to compete with other sellers on the web who offer similar products. When you choose pictures of great quality, you are more likely to sell items through your eCommerce site than you would otherwise – especially if your pictures are superior to anyone else's.
15. Put Suitable Product Descriptions:
Your product descriptions are very important because they tell the potential buyers how well your product will work for them. If you have a good description, people will be more likely to buy it.
You should clearly describe your products so that your customers know exactly what they are buying and why. You can also ask questions at the end of your description so that people can test-drive a new item before purchasing it. People who ask questions about products often find the customer service outstanding, increasing buyer conversions by over 50%.
16. Manage your Navigation bar:
Your navigation bar is where people can easily find products in your store. To ensure customers know where to go when visiting your eCommerce store, you need decent upfront navigation.
Try to include headlines, links, and categories at the top of your page so that it's easy for visitors to see what you have to offer. Then move down the list with links or headings next to product images so that people can see exactly what they want.
17. A/B Test Your Product Pages:
You should A/B test your product pages to determine which works better. That will help you make a more informed decision about what you should do with the products in your store. You can also use this information to personalize each view for different customers and sell many more items than otherwise.
You might want to start with simple changes, like how many products you display on a page or which order of alphabetical listing looks best, then move on to complex changes, like the images you use or even how many words you include on the page.
18. Use exit-intent popups:
Exit-intent popups are a great tool to use in your eCommerce store. They appear on the web page when a visitor is about to leave your site without doing anything else. It would be best if you tried to use this popup because visitors leaving without purchasing might not be interested in your products.
It would be best to target people based on what they have already bought or added to their cart, so you can remind them about the products they have already expressed an interest in and are about to leave your store for good. That will help you increase conversions and sales, as well as reduce customer loss because it's more likely that people will come back if you show up in their inbox.
19. Organize "giveaway loops" in collaboration with other brands:
Giveaway loops are a great way to get other brands involved on your website and increase your sales. It would help if you did this by giving away a product that you don't sell yourself but is relevant to the people who have already visited your site.
The giveaway could be hosted by one of your suppliers, or you could set it up in collaboration with another online seller. Then, after the customer has entered their details, they will be redirected to either of the other companies' sites where they can place an order. This technique can help increase traffic for both of the brands involved.
20. Send thank-you cards:
If you work with other brands, you can be better at sales than you normally would be. One of the most fun ways to thank customers is to send them thank-you cards. You should include information about why they felt buying your items was right for them and what they liked.
Then, if they've ordered again, remind them that it's not too late and ask if they'd like another item or gift in return. You can also ask customers to review the products so that others can see what others have to say about a certain item.
The above tips are just a few things you can do with your eCommerce website to sell more and Convert More Visitors. The fact is, you can do all these things and a lot more. Shopify service and maintenance professionals can help you optimize your site and make it more attractive by optimizing the look, adding more content, and increasing online sales. You can also automate some of your processes to save time. They will be able to put together a plan for you and help you set it up so that it's perfect, allowing you to start selling more products than you could have ever dreamed of!