5 Facebook Ad Targeting Tips for More Leads
Looking to generate more leads with Facebook Ads? Check out these 5 targeting tips to improve your ad performance and increase conversions.
PPC ads have gained huge popularity over the past couple of years, and Facebook has not been left behind. Facebook ad targeting is an excellent way to get more leads and conversions to your site. They give you a chance to reach potential customers who have not heard of or come across your business yet but are interested in what you are selling.
In other words, Facebook ads allow you to increase the number of people that see your content and convert them into customers. So, how do you use them to get more leads? Well, let’s take a look at how you can target potential customers using Facebook ads.
How Does Facebook Ad Targeting Work?
With the right ad targeting strategy, you can effectively target customers based on their interests and behaviours to drive them to your website. The key is to ensure your message gets to the right people, which can be done using the right targeting options like age, gender, location, and interests.
The best part is that Facebook Ads are not limited to a specific group or people. Both big and small businesses can run Facebook ads to get new customers, boost sales and promote brand awareness.
Normally, there are three types of Facebook audiences that you can reach. They include:
Core Audience: This is the audience you reach by targeting behaviours, location, and demographics.
Lookalike Audiences: This allows you to reach people similar to your customers who have no idea of your product or brand.
Custom Audiences: This allows you to reconnect with customers that have already come across your business
5 Effective Facebook Ad Targeting Tips to Use
1. Use Audience Insights to Reach Your Competitor’s Customers
The Audience Insights tab lets you understand your followers, including your customers. This data will help you reach potential customers and new followers ready to purchase your products. The best part about Audience Insights is it allows you to understand who you are competing with within the market. This will allow you to change your strategies and capture competitors’ fans.
2. Use Value-based Lookalike Audiences to Target People Similar to Your Customers
If you have existing customers, you might want to target people with the same characteristics. You can easily do this using Facebook’s Value-based Lookalike Audiences ad targeting strategy.
The strategy allows you to be very specific in the audience you choose to reach. However, you will first need to create a custom audience using your customer list before creating a lookalike audience Facebook ad.
3. Target Engaged Shoppers on Facebook
This is an overlooked Facebook ad targeting strategy, but it has the potential to generate more leads. The strategy allows you to get to people who have recently shown interest in purchasing goods and services from Facebook ads. These people are more likely to purchase again.
All you need is to limit your ad audience to Engaged Shoppers who have clicked the Buy Now button in the last week. Although not everyone will watch your ad, this strategy allows you to target people who have expressed interest in buying something from ad content.
Simply create an ad set, scroll to the Audience section, and Under Detailed Targeting, search Engaged Shoppers. From there, run your Facebook ad.
4. Remarket Your Content Using Custom Audiences
Remarketing is a great way to reach people who have shown interest in your products. These people are more likely to purchase if they see your products again.
With the Facebook Custom Audiences ad targeting option, you can decide to target:
People who recently visited your website or viewed your ad
People who have seen a couple of your products
Visitors who have seen sales pages
While using this Facebook ad targeting strategy, you can eliminate those customers who have already purchased within the last 3 or 7 days because they may not convert so shortly after buying. Also, note that before using this strategy, you will need to get Facebook Pixel to run your ad effectively.
Alternatively, you can run your Custom Audience ad using the information synched from customer relationship management (CRM). This means you will need Hootsuite Social Advertising to generate your audience. Any PPC & SEO agency can do this for you.
5. Implement Layered Targeting
When using Facebook ads, you might think that you are only privileged to use three targeting options: interests, behaviours, and demographics. But did you know that these categories can be divided further?
For example, if you choose demographics and decide to target women, you can break this down and target women with children. This can also be narrowed down further so that you can target this audience based on the job industry and relationship status. It is an excellent way to ensure your products or business reaches specific people.
One additional way to enhance your Facebook marketing efforts is by embedding a Facebook widget on your website. A Facebook widget can display your Facebook page updates, followers, and other social proof, providing visitors with additional information about your brand. By showcasing your Facebook activity on your website, you can increase your social credibility and drive more traffic to your Facebook page. To embed a Facebook widget on your website, simply follow the instructions provided on the Facebook Developers website.
Are Facebook Ads Worth It?
Reaching a specific audience can be challenging, but the good news is that it is getting easier, thanks to Facebook ad targeting strategies. These strategies allow you to reach people who can easily convert into customers. They also allow you to boost brand awareness, sales, and followers and understand the businesses you are competing with.