A Friendly Guide to Creating Content and the Apps that Make Posting Easier
Content creation is one of the best and most effective marketing strategies for modern businesses. The most common types of content used for B2B marketing include podcasts, videos, market research, case studies, eBooks, blogs, and visual graphics, among others.
This is not only the most successful marketing strategy but also the most cost-effective. It can support long-term objectives such as growth, revenue generation, lead generation, and brand awareness of a business.
You can look at content creation as a way through which businesses positively attack their potential customers. Unfortunately, they have to create content that sells for them to achieve their objectives. Here is a friendly guide to creating great content;
Understand Your Audience
You would be surprised to learn that most business owners do not know who their target audience is when creating content for their businesses. This is because they have not spent time researching to understand their customer bases.
When this happens, they might end up creating content that might be great and well-written, but fail to yield the right results. Even though this content might reach people and even be read, it will not result in engagement.
Fortunately, tailored B2B content marketing can change this. Business owners need to study their customers before creating any content. After that, they can create content that is tailored to their audiences. Such content will convince customers to buy from them.
Types of Content
There are different types of content that you can use when creating content for your business. Some of them such as videos, infographics, case studies, eBooks, and blogs are discussed above.
All these types of content come with their pros and cons. This means that where and how they are used affects the engagement that they generate. For instance, would a promotional video do better on Instagram compared to sharing the same video on LinkedIn?
When creating content, it is important to look at all the types of content you can create and then evaluate them depending on your target audience. If you want to attract the youth, then social media content might work for you. Look at these things and then create the right content.
Solve a Problem for Your Customers
When planning for content marketing, business owners need to understand that marketing is not supposed to talk about them, their brand, products, or what they do. It is supposed to help their customers solve problems that they are facing.
This means that your content creation strategy should revolve around solving the challenges that your customers face. Your customers are looking for advice, help, and answers to solve their problems. They do not want you to sell to them instantly through your content.
If you manage to help your customers solve their problems, educating them and showing them that you understand the things that they might be going through, then you will find yourself building trust. This is important because customers buy from brands they can trust.
Create Unique and Interesting Content
No matter how effective your content creation strategy is, you are not guaranteed that customers will read, view, or engage with your business after reading the content. This will only happen if you manage to create unique and interesting content.
Creating content is great. You can write blog posts, make videos, or even write eBooks. However, if you are saying the same things that your competitors say, your content will be dead on arrival. It will not have any value.
In addition, if you have to create content talking about something that someone else has talked about, be a little bit more creative. Make sure that you are answering the difficult questions and give comparisons to make your content unique.
Apps that Make Posting Easier
Technology advancement has given birth to hundreds if not thousands of applications that you can use for the creation and posting of content. All that you need to do is to make sure that you have chosen an app with the right features. The app should also be tailored to meet your business requirements.
Some of the best apps to consider include Buffer for iOS and Android, Facebook Pages Manager, Sprout Social, Hootsuite, Sendible, Planable, eClincher, Postling, and Gremlin Social, among others.
Content creation is an important part of the success of any business. However, businesses need to ensure that they are not only creating content the right way but also creating the right content.