Twitter acquires Revue, a newsletter platform
Twitter acquires Revue, a newsletter software service that allows writers to publish and distribute both free and paid emailed newsletters to their followers. Twitter's goal is to make it easy for writers to connect with their subscribers, while also helping readers better discover writers and their content.
Email newsletters have been around for over three decades. But it has resurged in recent years, as tools like Mailchimp, SubStack make it easy for people to create and launch newsletters. As email is an owned channel, writers can directly land on their subscriber's inboxes instead of having to rely on social media algorithms — which makes it highly lucrative.
Social media companies are quick to jump into the fast-growing newsletter space as Facebook also works on building newsletter tools for journalists and writers. This will complement Facebook’s existing suite of tools for journalists, such as Facebook News and subscriptions.
Supporting independent writers
Newsletter service platforms allow independent journalists and thought leaders to easily build audiences and monetize their work.
Casey Newton, a popular tech journalist, quit his job at The Verge to start an email newsletter with Substack. As he puts it,
"All I have to do is find a few thousand people who will pay me $10 a month or $100 a year and I'll have one of the best jobs in journalism."